Morals in Business

Lately in my Explorations in Business class we have been talking about business ethics. This overlaps perfectly with what we have been talking about in class. In the first place, I'm not sure what Confucius would say about businesses in general because he talked about demeaning the pursuit of profit, which is the main motive of a business. For this reason, I just answered my own question. I was going to ask what Confucius would say about ethical decisions in business such as pay, working conditions, etc., but he would obviously promote the well being of employees over profit. So then, if we ignore profit for a minute we can look at Confucius' view on a question from my homework. The question asked if it is the public's obligation to help support a failing entrepreneur. I said it is not because if the entrepreneur is incapable of running a successful business now, what shows that they will be able to make it work in the long run? This is where I run into a dilemma. Would Confucius say that it is our obligation to help this struggling entrepreneur because morals make us help others, or would he allow this failure because of the goal. If the entrepreneur is striving for a successful business, he is striving for profit, which Confucius discourages. What do you guys think?